Description
The process:
- Make contact, we’ll have a chat, I’ll send you a bespoke quote
- We’ll agree a price and timescale
- Payment of 50% of the total cost is required up front
The remainder is required before master artwork is released - Complete a detailed questionnaire so I can learn about what makes you and your company tick and your aspirations; you can find that here
- I read and understand your answers to the questionnaire (we might need a chat at this point) and then create three design options for you to choose from.
- After choosing one (or a combination) of the options, we work to create your perfect logo!
- After approving your logo, it is provided in all the formats you’ll need for print and web!
Here’s a breakdown of the typical stages in my logo design process:
- Client Brief:Understanding the client’s vision, values, and target audience.
- Gathering information about the brand’s personality, goals, and unique selling points.
- Research:Investigating the industry and competitors to identify trends and gaps.
- Exploring design styles and elements that align with the brand’s identity.
- Inspiration and Conceptualisation:Brainstorming and sketching ideas to conceptualise potential design directions.
- Drawing inspiration from various sources, including nature, art, and cultural elements.
- Digital Drafting:Translating selected sketches into digital format using design software.
- Experimenting with different fonts, colours, and graphical elements.
- Feedback and Revisions:Presenting initial concepts to the client for feedback.
- Incorporating client input and making necessary revisions to refine the design.
- Refinement:Iterating on the chosen concept, refining details, and ensuring scalability.
- Fine-tuning colour palettes, proportions, and typography for optimal visual impact.
- Typography and Colour Selection:Choosing or customising fonts that complement the brand’s personality.
- Selecting a colour palette that conveys the desired emotions and resonates with the target audience.
- Versatility and Scalability:Ensuring the logo works well across various applications and platforms.
- Testing the logo’s scalability to maintain clarity and legibility at different sizes.
- Final Presentation:Presenting the polished, finalised logo design to the client.
- Delivery:Handing over the final logo files in various formats for different use cases (print, digital, etc.).
