Part 5 – Social Media Back to Basics Series.
If you ever sit down to post on social media and draw a blank, you’re not alone. One of the easiest ways to stay consistent and avoid that “what do I say today?” feeling is to use content pillars.
Content pillars are 3 to 5 core themes that your content will focus on. They act as a guide to keep your posts aligned with your brand and relevant to your audience.
If you don’t know why you’re using social media, it’s hard to know what to post or whether it’s working. That’s why setting clear goals is one of the most important steps in building a social media presence that actually supports your business.
Social media isn’t just a box to tick. When used intentionally, it can help you:
- Increase brand awareness
- Drive traffic to your website
- Grow your email list
- Attract new customers or clients
- Build a loyal community
- Launch or sell products and services
But you won’t get far if you’re trying to do all of that at once. The key is to pick one or two main goals that matter most to your business right now.
For example:
- If you’re just starting out, focus on visibility and brand awareness
- If you’re launching something, your goal might be clicks to your sales page
- If you’re building relationships, your focus might be comments and conversation
Once you’ve chosen a goal, your content becomes easier to plan. You can ask yourself:
Does this post support my main objective?
Clear goals also help you measure success. Instead of wondering whether your content is ‘working’, you can track progress in a focused way.
Here’s how to start:
- Choose one main social media goal for the month
- Pick a simple metric to track, like profile visits, website clicks, or engagement
- Review your insights weekly to see what’s helping and what’s not
When your content is aligned with your business goals, social media stops feeling like a guessing game and starts becoming a tool that works for you.
Not sure what goals make the most sense for your stage of business?
Message me to book a free discovery chat and create a simple, purposeful plan.
Sarah Taffe
Freelance designer, artist and writer.
