Part 22 – Social Media Back to Basics Series.
Behind the scenes content is one of the most effective ways to build connection and trust with your audience. It gives people a glimpse into the real story behind your business – who you are, how you work, and what goes into the things you offer.
In a polished, curated digital world, this kind of honest, human content stands out. People don’t just want to see the finished product – they’re interested in the process, the passion, and the person behind it all.
Here are some ideas for behind the scenes content you can share:
- Your workspace, whether that’s a studio, a laptop on your kitchen table, or your van
- Your creative or production process
- Packing and shipping orders
- Planning, brainstorming, or admin tasks
- Tools or materials you use every day
- Candid moments or bloopers that show personality
You don’t need a camera crew or a script. A quick photo, a video filmed on your phone, or even a time-lapse of your working day can be powerful.
This kind of content builds familiarity. It helps people feel like they know you and your brand, which can make a big difference when it comes to building trust and loyalty.
Top tips for making it work:
- Be real, but still intentional. Don’t share everything – just enough to offer insight and relatability.
- Keep the quality in mind. Behind-the-scenes doesn’t mean sloppy. Make sure your visuals are clear and your lighting is decent.
- Add a caption that tells the story. Why are you sharing this moment? What does it show about your business or your values?
behind the scenes content reminds your audience that there’s a real human being or team behind the brand – and that’s something people connect with.
If you’d like support turning your everyday moments into meaningful content, I’d be happy to help.
Please book a discovery chat.
Sarah Taffe
Freelance designer, artist and writer.
